Invitation to tender for Renfrewshire.gov.uk Alpha phase
We want to conduct an Alpha phase for Renfrewshire.gov.uk. We are looking for a digital…
Read MoreWe have produced detailed guidance on the use of all brand assets. These guidelines aim to clarify our brand position, our personality, our visual identity, and our tone of voice to help you understand how we want to communicate and how we keep our brand identity consistent.
Anyone at Renfrewshire Council who communicates on the Council’s behalf should find these guidelines and assets a useful resource. These are a great starting point if you’re thinking about developing a project or campaign and reaching out to audiences.
Brand overview
There are a lot of different parts that define Renfrewshire Council brand including our core identity, brand elements, and brand experience.
Logo
It is the most recognisable part of our visual identity and is vital in helping stakeholders identify our brand and our organisation.
Font
Source Sans Pro is our corporate font. It is the font you are reading here on The Thread.
Colours
Colour is a key part of our visual identity. We have two colour palettes that are used across all our corporate work.
COMING SOON
Shapes
Alongside our colour palette and our font, we have a range of shapes which we use on all our corporate communication materials.
Photography
Photography is how people quickly understand who we are, what we’re talking about or who we’re talking to.
Videography
Using video in your communications activities has become increasingly common practice and works very well on our digital channels.
Corporate templates
We have a range of branded PowerPoint presentation templates and Microsoft Teams backgrounds available for you to download and use.
Blog
Latest articles from The Thread
Whether you’re one of our content publishers, a colleague from another service, or a member of the public, we’re here to share our expertise and the improvements we make to the digital channels you use.
Completion of the Discovery phase and next steps
In 2021, we partnered with TPXimpact (formerly Manifesto and FutureGov) to run a Discovery phase…
Read More
5 tips for designing better PowerPoint slides
PowerPoint is a great tool for communicating your messages clearly and effectively—if you avoid some…
Read More