We have produced detailed guidance on the use of all brand assets. These guidelines aim to clarify our brand position, our personality, our visual identity, and our tone of voice to help you understand how we want to communicate and how we keep our brand identity consistent.
Anyone at Renfrewshire Council who communicates on the Council’s behalf should find these guidelines and assets a useful resource. These are a great starting point if you’re thinking about developing a project or campaign and reaching out to audiences.
There are a lot of different parts that define Renfrewshire Council brand including our core identity, brand elements, and brand experience.
Source Sans Pro is our corporate font. It is the font you are reading here on The Thread.
Colour is a key part of our visual identity. We have two colour palettes that are used across all our corporate work.
Alongside our colour palette and our font, we have a range of shapes which we use on all our corporate communication materials.
Using video in your communications activities has become increasingly common practice and works very well on our digital channels.
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Whether you’re one of our content publishers, a colleague from another service, or a member of the public, we’re here to share our expertise and the improvements we make to the digital channels you use.